TransitionTransition was the overarching theme of the York/Sheridan Design Program's exhibition of student work in the Winter of 2018. I designed the logo in collaboration with professor and exhibition curator Paul Sych.
The initial concept for print communications involved splicing serif and sans-serif type, but evolved into rhythmic transitions as the project progressed. Printing, scanning, moving the paper, overlapping, and vectorizing the scans helped achieve the desired level of distortion.
The resulting wordmark, large-scale decals, and prints are simplified and legible, but maintain a distorted rhythm.
Using the wide format and vinyl printers in the student lab, I produced decals, posters, and smaller stickers in several layouts to disperse throughout the exhibition.
A short looping motion graphic accompanied the printed graphics on the design department’s video wall. This part of the larger design builds upon the wordmark, using physical methods of distortion (here, shooting video through plastic and glass).