Pinfall
Pinfall is a magazine that explores contemporary professional wrestling through lenses of politics, critical theory, spectatorship, and nostalgia.
Professional wrestling is not taken seriously as a sport or entertainment medium. A growing and engaged global fanbase mainly keeps up with wrestling events and news online. Currently, there are not many printed publications about wrestling, and most are poorly designed, reinforcing its negative public perception. Since there are few direct competitors, someone with a curiosity or interest in wrestling could be turned off by existing publications' designs alone.
To present professional wrestling as worth following, I emphasized artistic and conceptual elements to elevate the subject in public consciousness. Typography is often unexplored in sports publications, resulting in an abundance of bland sans-serif columns of text. Additionally, I prioritized written and photographic content showcasing wrestling in Ontario and the Greater Toronto Area. Pinfall is dynamic and engaging, seeking to be seen -- "a world of pain, up close and political."
20 × 26 cm, 100 pages
Printed by Flash Reproductions
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Proposal